Founder's Story

Back in 2004 I was a 20 year old with no idea what I wanted to do with my life. I found myself travelling around India

One day I came across a store selling this strange, dried green algae – they claimed it was a great source of protein, iron, beta-carotenes and so much more. It was Spirulina.

Then it hit me...diet and nutrition are (almost) everything when it comes to being healthy and living well.

Spirulina opened my eyes to the world of medicinal plants. I realised that long before pharmaceuticals, people improved every aspect of their well being through plants.

BUT Spirulina was just the first of many incredible whole foods that I have discovered over the course of 20 years.

Foods that could improve energy, nutrition, immunity, brain function and so much more... it still blows me away how relatively unknown these incredible foods are.

In 2012, after almost 10 years of research and fascination with these plants - Forest Super Foods was born... but it had a very different name: Cheap Super Foods 

I wasn't interested in selling anything that wasn't the highest quality possible... low quality health foods is an oxymoron

 The idea was to sell the highest quality products at very competitive prices.

It became clear after a few years that we (my business parter at the time and I) were both embarrassed by the name and the name "cheap" was at odds with our commitment to quality.

One of our core values that has continued from the the very beginning is to use commerce to make the world a better place. To make sure the business was a force for good and real, lasting change in the world. 

Forest Super Foods is a proud platinum partner with Rainforest Rescue. Every time you order we donate $1 of the proceedings to Rainforest Rescue and the money is used to lock up endangered Australian Rainforest forever. 

In those first few years it was just the conviction in what we were doing that kept the lights on!

Fast forward 12 years later, Forest Super Foods has been sold in dozens of countries and is trusted by hundreds of thousands of Australians to supply the best quality super foods available. 

Business Lessons

I often think back to the first lesson I learnt at business school; “you have to make profit your priority“. Luckily for me, my grandfather taught me a different way of doing business.